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Sara Kovak, Diana Keough, Jonathon Williamson, Dr. Ken Anderson

Robotic Hair Restoration

and

ShareWIK

This week I sat down with Dr. Kenneth Anderson, Atlanta’s only robotic hair restoration specialist, and Diana Keough, CEO/Founder of ShareWIK (What I Know).  Dr. Anderson brought along Sara Kovac, his Patient Advocate who meets with prospective patients inquiring about available treatments for hair loss, and Jonathon Williamson, a satisfied patient of his.  We learned how Anderson Hair Sciences Center places much emphasis on patient experience when they consult with the practice.  Dr. Anderson personally meets with every patient and schedules only one procedure per day to allow for a thorough, unhurried approach to every patient.  Patient Jonathon brought a before photo with him to allow for comparison with his now-full head of hair.  It is virtually impossible to see where his procedure was conducted.  He talked about how other hair restoration groups had him meet with a sales person rather than a physician and showed photos of results obtained by a procedure but the patients shown weren’t work done by that practice’s provider.  Reasons for selecting their practice focused on discounted pricing rather than clinical qualifications and outcomes.  We talked about the value of Dr. Anderson’s training (including board certification) in plastic surgery and how it contributes to the artistic component of achieving a natural-looking hairline for his patients.

Diana Keough of ShareWIK shared her story of how she decided to launch her company, having spent the bulk of her career as a healthcare journalist for a Midwest news paper.  She leveraged her experience in healthcare journalism and knowledge of how to effectively tell a patient’s story to begin producing compelling content that shares helpful information that viewers can relate to.  As their website, sharewik.com states, “ShareWIK Media Group produces and distributes health and wellness content that uses the power of personal storytelling to Engage, Educate & Inspire consumers to make better decisions that impact their health.  With hundreds of “MyVoice” in-depth patient videos at the core of its product line, ShareWIK syndicates its content to media outlets and licenses its proprietary educational modules to employers, benefits providers, corporate wellness platforms, and other channels within the healthcare industry.”

Special Guests:

Dr. Kenneth Anderson, MD, of Anderson Hair Sciences Center         

•  Doctor of Medicine, University of Pittsburgh School of Medicine
• Residency, General Surgery, University of Michigan
• Residency, Otolaryngology/Head & Neck Surgery, University of Michigan
• Fellow, Facial and Plastic Reconstructive Surgery, University of Michigan
• Assist. Clinical Professor of Surgery, David Geffen School of Medicine, UCLA
• Hair Restoration Specialist, Emory Facial Center, Dept. of Otolaryngology-Head/Neck Surgery, Emory School of Medicine

Diana Keough, CEO/Founder of ShareWIK.com           

• Journalism Instructor/Guest Lecturer, Emory University
• Member, Koles College of Business Advisory Board, Kennsaw State University
• Former Front Page Series Writer, The Plain Dealer
• Former Reporter/Commentator, WKSU
• Co-author, “Building a Business, Building a Life: The Incredible Life of a Woman Business Owner”