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Physicians Institute for Excellence in Medicine
This week I sat down with Bob Addleman, EVP of the Physicians’ Institute for Excellence in Medicine. We talked about how the organization, a subsidiary of Medical Association of Georgia, got its genesis. Bob shared how his passion for process improvement and healthcare ultimately led to him suggesting the development of an organization focused on improving the work environment as well as patient safety/outcomes.
The Physicians’ Institute for Excellence in Medicine (a nonprofit subsidiary of the Medical Association of Georgia) is a national leader in developing and managing collaborative educational projects, with a focus on outcomes-based and performance improvement activities. To date, the Physicians’ Institute has developed and managed 31 distinct initiatives representing work with over 400 organizations and more than 8000 participants located in 25 states focusing on an array of clinical areas. The Physicians’ Institute also provides leadership training and Patient-Centered Medical Home consulting to healthcare providers and organizations.
Physicians’ Institute is working with Georgia Academy of Family Physicians’ “Patient-Centered Medical Home University” (PCMHU). Now in fourth year, PCMHU has assisted more than 40 Georgia primary care practices achieve recognition from the National Council for Quality Assurance as a patient-centered medical home. Addleton is lead faculty member and practice advisor.
In June, Physicians’ Institute plans to launch new service called “Leadership in Practice,” which will provide leadership training and team development activities to medical associations, health systems, and physician organizations. Model has been adopted by thousands of organizations internationally and has over a 20-year history of application and research behind its design. Gives participants 360 degree feedback about their leadership behaviors. Addleton is a certified administrator and coach.
Physicians’ Institute is known for its collaborative grants system. For example, it awarded $1.2 million in grants to primary care organizations in five states for an ambitious project that is aimed at improving the care of patients experiencing chronic pain. Final report will be available in near future.
Physicians’ Institute has also been national leader in the FDA-mandated effort to promote Risk Evaluation and Mitigation Strategies (REMS) education for extended-release and long acting opioids as a member of CO*RE (Collaboration for REMS Education). Has worked with 15 state medical societies, including MAG, through a grant that was awarded to the MAG Foundation. To date, more than 3,000 physicians have participated in these efforts.
Addleton is the vice president (and president-elect) of the leading international organization is this field – the Alliance for Continuing Education in the Health Professions (ACEHP). He will become ACEHP’s president in January 2016.
Special Guest:
Bob Addleton, EVP, Physicians’ Institute for Excellence in Medicine 
- Doctorate in Educational Leadership, University of Alabama
- Certified in Continuing Professional Development
- Fellow and President-Elect, of the Alliance for Continuing Education in the Health Professions
- Certified as a Quality Team Facilitator, Six Sigma Green Belt, and Lean Green Belt
- Trainer for The Leadership Challenge©.
- Faculty Member, Georgia Academy of Family Physicians’ “Patient Centered Medical Home University”, and is the Dean of the Georgia Physicians Leadership Academy.
